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Join the FAMily - Become a Sponsor!

Unlock the power of cultural engagement and community connection with sponsorship opportunities at Fredericksburg’s number one cultural hub. Align your brand with the rich tapestry of history, art, and innovation while fostering meaningful relationships with diverse audiences. Discover how your support can leave a lasting legacy, driving brand visibility, loyalty, and societal impact!

  • Participate in signature events like Downtown Sounds concerts, FAMFaire, exhibition openings, and more.

  • Fund hands-on learning, school field trips, and community workshops.

  • Associate your business with arts, culture, and community enrichment.

  • Reach 30,000+ museum guests annually exploring history, art, and culture.

  • Your brand featured in press releases, event coverage, marketing campaigns, and more.

  • Connect with thousands of social media followers and e-newsletter subscribers.

  • Empower innovative exhibits, educational programs, and cultural initiatives.

  • Make a lasting impact on Fredericksburg’s cultural and educational landscape.

Why partner with FAM?

2026 FAM Events

When: Every Friday in the Spring (May & June, plus Fourth of July) and the Fall (August & September).

Location: FAM Market Square

Expected Attendance: 1,000+ per concert

About: FAM Downtown Sounds (previously known as Sounds of Summer) is a concert series showcasing regional musicians in historic Market Square. The series has demonstrated for the last 10+ years, through its overwhelming popularity, that music continues to be a common denominator among people of diverse socio-economic backgrounds. Concerts will take place in the Spring and Fall, with 18 total performances.

Downtown Sounds

When: September 2026

Location: FAM Market Square and various offsite locations throughout the weekend.

Expected Attendance: 1,500+ throughout various sites.

About: The Black Arts Festival is a community-centered event that celebrates African American arts and culture throughout the Fredericksburg region. Originally created by Harambee 360, the festival highlights the creativity and talent of Black artists through a showcase of visual art, performance, and cultural expression each fall, while supporting and uplifting artists within the local community.

Black Arts Festival

When: December 2026

Location: FAM Market Square

Expected Attendance: 5,000+ throughout the day

About: Held in historic Market Square, FAMFaire is an outdoor holiday market inspired by traditional German-style markets. Taking place each early December, the event features a festive selection of handmade crafts, seasonal goods, and traditional foods, along with a variety of vendors, family-friendly activities, and live musical performances that create a lively holiday atmosphere for the community.

FAMFaire Holiday Markets

2026 EVENT SPONSORSHIP OPPORTUNITIES

Supporting Fredericksburg Area Museum events is an opportunity to connect your brand with a vibrant cultural hub that brings history, art, and community together.

Sponsorship helps support meaningful programming while aligning your organization with experiences that engage diverse audiences, strengthen community relationships, and celebrate local heritage.

By partnering with FAM, you help create memorable events that drive brand visibility, build loyalty, and leave a lasting impact on the community we serve.

Become an Event Sponsor

  • Choice of:

    All Major Events · $15,000 (1 available)

    Downtown Sounds · $7,500 Spring (1 available) · $7,500 Fall (1 available)

    FAMFaire · $6,000 (1 available)

    • FredNats Box Seats and First Pitch.

    • Public recognition at event as Presenting Sponsor.

    • Company Logo displayed at event as Presenting Sponsor.

    • Reserved Vendor Tent and 10 Comp Drink Tickets at event.

    • Large Company Logo on Sponsorship Board to be displayed at applicable event.

    • Company logo displayed on the event website and event promotional materials.

    • Mention of Company Name in press releases and newsletters.

    • Social media shout-outs before, during, and after the event.

  • Choice of:

    Black Arts Festival · $3,000 (1 available)

    Downtown Sounds · $4,500 Spring (1 available) · $4,500 Fall (1 available)

    FAMFaire · $3,000 (1 available)

    • Public recognition at event as Community Sponsor.

    • Company Logo displayed at event as Community Sponsor.

    • 4 Comp Drink Tickets at select event when applicable.

    • Company Logo on Sponsorship Board to be displayed at applicable event.

    • Company Name displayed on the event website and event promotional materials.

    • Social media shout-out after the event.

  • Choice of:

    All Major Events · $12,000 (1 available)

    Downtown Sounds · Spring (SOLD!) · $3,000 Fall (1 available)

    FAMFaire · $3,000 (1 available)

    • Public recognition at event as Bar Sponsor.

    • Company Logo displayed at event as Bar Sponsor.

    • 8 Comp Drink Tickets at event.

    • Company Logo on Sponsorship Board to be displayed at applicable event.

    • Company logo displayed on the event website and event promotional materials.

    • Mention of Company Name in press releases and newsletters.

    • Social media shout-outs before and after the event.

  • Choice of:

    Black Arts Festival · $2,000 (15available)

    Downtown Sounds · $2,000 Spring (8 available) · $2,000 Fall (8 available)

    FAMFaire · $2,000 (1 available)

    • Public recognition at event as Stage Sponsor.

    • Company Logo displayed at event as Stage Sponsor.

    • 4 Comp Drink Tickets at select event when applicable.

    • Company Logo on Sponsorship Board to be displayed at applicable event.

    • Company logo displayed on the event website and event promotional materials.

    • Mention of Company Name in press releases and newsletters.

    • Social media shout-outs before and after the event.

  • Choice of:

    Black Arts Festival · $500 (8 available)

    ALL Downtown Sounds Concerts · $1,000 (5 available)

    FAMFaire · $500 (8 available)

    • Company Name on Annual Sponsorship Board to be displayed at applicable event.

    • Company Name displayed on the event website and event promotional materials.

    • Social media shout-outs after the event.

2026 Overall Museum Partnerships

2026 FAM PARTNERSHIP OPPORTUNITIES

Partnering with the Fredericksburg Area Museum means investing in the preservation and sharing of our region’s rich history. Through exhibitions, collections care, educational programs, and community events, FAM connects people with the stories that have shaped Fredericksburg for more than 300 years.

Support from our partners helps ensure that the museum remains a vibrant cultural resource for residents, visitors, students, and researchers. Together, we can preserve the past while inspiring new generations to explore and engage with history.

Museum Partnerships

  • FAM’s highest level of sponsorship, providing transformational support that helps sustain exhibitions, collections stewardship, educational programming, and museum operations.

    Includes all benefits of Exhibitions & Collections Partner, plus:

    • Recognition as a top-tier partner on website, social media, annual report, and major exhibition signage

    • Logo prominently featured on major exhibitions and select events

    • Private behind-the-scenes tour with museum curator or leadership team

    • Invitations to VIP donor events and special programs

    • Complimentary tickets for multiple programs and exhibitions

    • Opportunity to host a private program or event at the museum

    • Exclusive recognition at special museum milestones or openings

  • Supports the vital research, preservation, and presentation of Fredericksburg’s history through exhibitions and the care of the museum’s permanent collections.

    Includes all benefits of Programs & Experiences Partner, plus:

    • Recognition on exhibition and collections materials

    • Invitations to exhibition previews and donor appreciation events

    • Complimentary tickets to select programs

    • Opportunity to sponsor or dedicate a specific exhibition element or collection item

    • Recognition in museum publications related to exhibitions and collections

  • Helps bring history to life through engaging programs, community events, lectures, and educational experiences for visitors of all ages.

    Includes all benefits of Corporate Partner, plus:

    • Recognition on educational and community program materials

    • Acknowledgment on website and social media

    • Invitations to select events, lectures, or tours

    • Complimentary tickets for programs or experiences

    • Opportunity to support or co-host a special program or community event

  • Local and regional businesses supporting the museum’s mission while connecting their brand with a trusted cultural institution.

    Includes all benefits of FAM Supporter, plus:

    • Recognition on select marketing materials as a corporate partner

    • Invitations to annual donor appreciation events

    • Complimentary tickets for staff or clients to programs and/or tours

    • Optional promotion of your business at one museum event (subject to availability)

  • Entry-level sponsorship for organizations and businesses that want to show their commitment to preserving and sharing our region’s history.

    Benefits include:

    • Recognition on the museum website as a FAM Supporter.

    • Invitations to one complimentary public program or lecture per year.

    • Personalized thank-you letter from FAM leadership.

    • Recognition in the museum’s monthly e-newsletter.

    • Option to purchase additional program tickets at a discounted rate.

Contact Us

Interested in working together? Contact Kelli Carneal, Communications & Development Manager. We can't wait to hear from you!

Get in touch