The Fredericksburg Area Museum Unveils Dynamic New Brand Identity

Fredericksburg, VA (February 5, 2025) – The Fredericksburg Area Museum (FAM) is excited to announce the launch of its refreshed brand identity, developed in collaboration with Metro Nova Creative. This initiative reflects FAM's dedication to preserving and sharing the rich history and culture of the Fredericksburg region.

The new logo is both bold and meaningful, designed to reflect the museum’s deep connection to the region’s history while standing out as a modern, memorable emblem. The design features wavy lines symbolizing the Rappahannock River, representing both the physical flow of water and the metaphorical flow of history and culture that FAM preserves. The design also incorporates the iconic St. George’s steeple into the letter "A," honoring the city's landmarks and uniting them under the museum's mission.

Thanks to Metro Nova Creative, the rebranding includes a comprehensive suite of materials such as business cards, letterheads, signage, and event displays, all designed to ensure a cohesive and engaging visual identity across various platforms.

FAM invites the community to experience this vibrant new look and continue exploring the stories that have shaped the Fredericksburg area. To learn more about the rebrand initiative, visit Metro Nova Creative – FAM Rebrand.